Air Jordans were an instant hit thanks to a high flying rookie in addition to among the very best advertising campaigns put together by Weiden and Kennedy. Air Jordan shoes have already been the top selling signature basketball shoe that Nike has ever produced. In addition to the signature Air Jordans, Jordan Brand has a major presence within the basketball and lifestyle market.
In spite of the reality that Michael Jordan retired from basketball in 2003 (for the 3rd time) Air Jordans are still the leading selling models for many sneaker retailers. The legacy of Michael Jordan lives on using the release of New Jordans each year and re-releasing Cheap Jordans. Retro Cheap Jordan Shoes are remakes of the classic Air Jordans either within the colors Mike wore back within the day, or slightly modified to match with present trends.
Beginning in 2005, Jordan Brand has brought back a number of "hybrid" Jordan shoes that take individual components from different Air Jordans and form 1 individual shoe. As part of the 23 year celebration, Jordan Brand started a multi-year campaign "fusing" the Air Force 1 with Air Jordans creating the Air Jordan Fusions.
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